SEO Copywriting That Positions Your Law Firm as the Authority and Ranks You Above the Competition

Tired of Legal SEO Content That Doesn’t Deliver Results?

Are you investing in website content that barely makes a difference?

Effective SEO content for law firms extends far beyond keyword stuffing. You need content that drives qualified traffic, boosts your visibility on Google, and helps convert readers into paying clients.

Legal content is an investment that should generate a return.

If you’re ready to compete with the big firms and claim your share of online visibility, I’ll help you create strategic legal content that attracts the right clients and builds lasting authority for your practice.

My Process for Creating Law Firm Content That’s Optimized for Your Ideal Clients and Search Engines

Conduct keyword research to identify the primary and secondary legal search terms your potential clients are using.
Analyze competing law firms to see how they structure their content and uncover gaps we can capitalize on.
Review Google’s search results to determine what types of pages are ranking and what elements we’ll need to compete
Extract relevant legal entities and topics from the top 20 ranking pages to guide context and coverage

Build a detailed content brief using insights from the SERP and competitor analysis
Send the brief to you for approval to ensure alignment with your goals and tone of voice
Write the blog post, article, or practice area page with clarity, professionalism, and SEO in mind
Incorporate legal-relevant semantic entities naturally throughout the content to help search engines understand the context

Fill out all key on-page SEO elements—title tag, meta description, headers, and alt text
Optimize for readability and engagement, while weaving in internal links to key pages and high-authority external references
Proofread thoroughly and pass it to a professional editor for a final polish
Deliver the final draft to you for review and approval, ready to publish

Rank High for the Legal Searches That Matter

No vague promises or surface-level content. I write strategic legal blog posts and web pages optimized to rank for the high-intent keywords your ideal clients are typing into Google.

Reduce Your Dependence on Paid Ads

Paid ads stop working when the budget runs out. With well-optimized content, your law firm can generate a steady stream of qualified organic traffic—day and night, on autopilot.

Turn Readers into Clients with the Right Words

Your website can look stunning, but it's the words that convince people to book a consultation. I craft persuasive, trustworthy copy that moves readers to take action.

Copy That Works Even When You’re Not

Great content keeps delivering. I write high-quality, evergreen pieces that attract backlinks, boost domain authority, and build your credibility over time—without extra effort from you.

Keywords That Fit Naturally and Convert

Keyword stuffing can hurt your reputation and SEO. I skillfully integrate relevant legal terms and phrases into your content so it reads naturally while still ranking effectively.

Deep Research That Gives You a Competitive Edge

I don’t just write—I investigate. From competitor analysis to identifying legal content gaps, I ensure your blog becomes a reliable, go-to resource for your prospective clients.

Headlines and Meta Descriptions That Drive Clicks

First impressions matter. I write compelling headlines and meta descriptions that make your firm stand out on search results and increase your click-through rates.

Calls-to-Action That Turn Interest Into Action

Want readers to schedule a consultation or reach out via WhatsApp? I write clear, persuasive CTAs that guide visitors through your funnel and into your calendar.

My SEO Content Plans

$ 75/hour $200 for 3x 1-hour call

Get clarity on the key legal topics and high-intent keywords your firm should be targeting
Get answers to your pressing questions about creating an effective content strategy for your practice area
Receive expert guidance to build your first SEO-driven content marketing plan
Get strategic feedback on your topic clusters to ensure they support your firm’s growth and visibility goals

my Clients Say

“Franklin's work was very good.. He did a good job with research and ensuring the information was correct”

Shawn devries, Founder, devrieslegal

"I reached out to Franklin for help with our law firm’s blog and overall content strategy, and the results have been outstanding. Our content is now sharper, more consistent, and actually bringing in the right kind of clients. I'm super thankful for his service—Franklin is incredibly skilled, reliable, and professional."

Farah Attorneys, Law Practitioners

Why choose me?

I write content that speaks clearly to your prospective clients and ranks well on Google—so you don’t have to choose between readability and visibility.
Get a steady stream of high-quality legal blog posts that can power your social media, email campaigns, and overall online presence.
I conduct strategic SEO research to uncover the legal topics your competitors are missing—giving your firm a real advantage in search rankings.
With a done-for-you content strategy, you eliminate guesswork, reduce marketing waste, and see a better return on your investment.